Is Digital Transformation a Choice or Necessity?
The concept of digital transformation was misunderstood by the industries and commercial enterprises in the last decade. The reason for it is that the term ‘digital’ was thrown around more often than ‘google it’.
Digital transformation is factually about modifying the way your company operates and functions by incorporating new digital technologies in every area of your business. It is not just a process of moving all your company’s data to a cloud! By implementing the digital transformation, your enterprise will endure changes on both the organizational and cultural level. That comprises of modifying the in internal communication and implementing comprehensive business models to improve current customer relationships and employee satisfaction.
It’s important to mention here that there is no universal definition of digital transformation. Eventually, it’s about your company, employees, and customers and getting to the most suitable technology for your business. In one of the surveys by TechRepublic, more and more companies are trying to incorporate digital transformation. By the end of 2018 itself, 70% of the survey respondents were already implementing digital transformation or planning to do it. Moreover, in comparison to the data from 2016 and 2017, there’s a 53% increase in digital transformation budgets globally.
Today, companies are going digital, but what are the common benefits of it, and why digital transformation has become a determining factor for success?
Here are some of the most important benefits of digital transformation for any businesses:
1. Better Engagement and Customer Experience
Increasing user satisfaction, it’s in the heart of any digital transformation. Almost 70% of world leaders have noticed a significant increase in user engagement and satisfaction from digital transformation. It helps companies in many areas regarding user engagement, such as:
• More personalized customer journeys
• Faster and more comprehensive user support service
• A more agile approach to solving user’s problems
• Maintain real-time communication by using an omnichannel strategy
Maintaining a positive brand image positive is any company’s primary goal and with digital transformation, that goal it’s easily achievable.
2. Builds Digital Culture
Digital transformation is all about how the company will apply and lead the employees through the process. Creating a culture of learning about digital tools will improve employees’ productivity, performance, and enjoyment and will increase their trust in the company’s vision. Your goal as a business is to have digital-savvy employees and although that may take some time, the end results are worth it.
3. Better Teamwork- Brings Different Departments Together
In contrast to popular belief, digital transformation can unite and bring different departments more and closer and not divide them. All it takes is getting the right communication tool and ample motivation and encouragement for everyone to try it – not to be averse about it! Also, to build a digital intelligent working environment, any organization needs strong leadership.
4. More Data-Driven Decisions
This will open the door to an extensive amount of data. Utilize that data to come up with better business decisions that will increase customer retention and improve the CRM. There are two types of data: structured or personal customer information and unstructured data, the social media data, all of this you can utilize to create better customer journeys and experience for your users.
5. Implants The ‘Always-Learning’ Mindset
In the fast-paced society life has taught us that if we can’t adapt, we’ll fail. That is actually what digital transformation does as well! It slowly builds up the learner’s mindset. Further, businesses should always aim to be a cut above than their competitors and persistently look for newer ways to make use of digital tools.
To sum this up, there is no “if” when it comes to digital transformation – right now, it is a matter of “when”. If you can’t do it alone, Jatson Power can always help you. With our comprehensive services and agile approach, we can help you initiate the digital transformation today. Our team of professionals will be there to assist you so feel free to connect with us.
Baljinder Singh (BE- Electrical)
About the author- Baljinder Singh is working with Jatson Power Pvt Ltd, Vapi as Business Head. With years of experience in manufacturing of electrical switchboards and switchgear components is a seasoned professional. Proficient with excellent communication skills he is always up with the industry trends and product innovations helps industry end users to choose the right electrical solutions.